This Privacy Policy ("Policy") explains how SINGULARITY LEAP LIMITED ("we," "us," or "our") collects, processes, stores, and safeguards information when you access our casual gaming website, mobile applications, and any related online services ("Services"). Your use of the Services indicates your acceptance of this Policy. If you do not agree, please discontinue use immediately.
1. Information We Collect and Why We Collect It
We gather information to maintain a stable gaming environment, improve service quality, deliver personalised features, and meet legal obligations. The information we process includes the following:
1.1 Information You Provide to Us
When interacting with the Services, you may voluntarily share information that directly identifies you, such as:
Account & Registration Data
When creating an account ("Account"), we may request:
username, display name
date of birth (for age verification)
email address
login credentials
For payments made within the Services, we process billing-related information via secure third-party providers.
Support & Communication Records
When you contact customer assistance, we collect:
email address
support ticket content
attachments or screenshots you choose to submit
Optional Profile Information
You may enhance your profile by adding optional elements such as:
avatar or profile picture
favourite game categories
links to social accounts
1.2 Device, Technical and Usage Data
When you access or play our games, we automatically receive non-identifying technical information, including:
Device Characteristics
operating system and version
device model, settings, language
unique identifiers such as device ID
Network & System Logs
IP address
browser version
network provider
in-app telemetry
Gameplay Interaction Data
gameplay duration
items used, actions taken
feature engagement
crash logs or error diagnostics
This data helps us fix bugs, secure our systems, and build better user experiences.
1.3 Third-Party Sources
We may receive additional data indirectly from third parties, such as:
Social Login Providers: If you choose to sign in using third-party accounts, the provider may share limited profile data consistent with your settings.
Analytics & Measurement Tools: Partners may supply anonymised or aggregated datasets that help us monitor performance trends, detect anomalies, and evaluate engagement patterns.
2. How We Use and Disclose Information
2.1 Delivering the Services
We process your information to:
authenticate your Account
operate and optimise in-game features
maintain leaderboards and matchmaking
complete transactions and update inventory
2.2 Personalisation & Improvements
Your data helps us tailor:
recommendations
interface preferences
difficulty settings
targeted in-game promotions
2.3 Communication & Notices
We may contact you to deliver:
security alerts
payment confirmations
gameplay summaries
promotional content (you may opt out at any time)
2.4 When We Share Data
We share information only when necessary and only with parties who meet strict confidentiality requirements:
Service Providers: Payment processors, cloud platforms, analytics providers, and contracted support vendors.
Marketing & Analytics Partners: We may share de-identified or aggregated datasets for performance measurement and advertising relevance.
Legal Requirements: We may disclose information to comply with a court order, regulation, or governmental request, or to protect the rights, safety, and property of our company and users.
Business Transfers: If a merger, acquisition, or restructuring occurs, your information may form part of the transferred assets. You will be notified if this Policy changes following such an event.
3. How We Protect and Store Your Information
3.1 Data Retention
We retain information only for as long as necessary to:
operate the Services,
fulfill the purposes described in this Policy, or
comply with UK legal retention obligations.
Typical retention periods range from 3–5 years, unless extended for regulatory, accounting, or audit requirements.
3.2 Safeguards We Apply
We implement a variety of organisational and technical measures, including:
role-based access control
encryption of sensitive fields (e.g., payment details, authentication tokens)
secure servers and transport protocols (SSL/TLS)
routine penetration tests and vulnerability assessments
anonymisation or deletion when data is no longer required
Despite our efforts, no security mechanism is infallible, and we cannot guarantee absolute protection from breaches.
4. Cookies and Tracking Technologies
4.1 How Cookies Work
Cookies and similar tracking tools store small data fragments on your device to help us recognise your preferences and improve performance.
4.2 Types of Cookies We Use
Essential Cookies: Required for login, security, and service stability.
Performance Cookies: Provide insights into page loading, user flow, and feature efficiency.
Functional Cookies: Store selections such as language, layout or notification settings.
Advertising Cookies: Support interest-based advertising and campaign measurement.
4.3 How You Can Control Cookies
You may disable cookies in your browser settings. Some functionality may be limited if cookies are turned off.
5. Your Rights Under UK GDPR
Under the UK General Data Protection Regulation, you have the following rights:
Right of Access: Request a copy of your personal data.
Right of Rectification: Correct inaccurate or incomplete information.
Right to Erasure ("Right to be Forgotten"): Request permanent deletion in certain cases.
Right to Restrict Processing: Pause processing during dispute resolution.
Right to Data Portability: Obtain a machine-readable copy for transfer to another provider.
Right to Object: Opt out of certain types of processing, including marketing.
To exercise any rights, email us at [email protected]. We may require identity verification before processing a request.
6. Children's Privacy
Our Services are designed for individuals aged 13 and above. Users under the age of majority in their region must use the Services only with parental or guardian consent.
If we discover that a child under applicable age requirements has provided personal data without verified permission, we will promptly remove or anonymise the information.
7. Changes to This Policy
We may revise this Policy periodically to reflect service updates, new legal obligations, or changes to our data practices. A revised version will be posted with a new "Last Updated" date. Continued use of the Services after updates indicates acceptance of the revised Policy.
8. Contact Us
If you have questions about this Policy or wish to exercise your data rights, contact us at:
SINGULARITY LEAP LIMITED
Flat 107, 25 Indescon Square
London, England, E14 9DG
Email: [email protected]